Episode 8: Overcoming Fears & Prioritizing Mental Well-Being As A Minority Female Founder with Jiaming Ju

Mar 28, 2023 | podcast | 0 comments

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You can find the full transcript for this episode at the bottom of this page

TW: In this episode we briefly discuss a hate crime against the AAPI community that happened around the time of this interview. 

Entrepreneur life is full of mental and emotional challenges, but when you’re female, especially a minority female founder, like today’s guest, you’ll have additional obstacles to overcome. 

In today’s episode I’m introducing you to Jiaming Ju, the founder of Kun Health, a wellness startup that combines Traditional Chinese Medicine (TCM) with modern data science to optimize longevity through better movement health, using her family’s cherished herbal medicine formula.

Kun also provides limited slots for customized 1-on-1 Chinese Medicine to help individuals tackle all kinds of health concerns. Their clients are based around the world – from the U.S. to Singapore to France. In addition to running Kun, Jiaming is also finishing her last year of a 4-year Chinese medicine training program. 

Prior to diving into the world of entrepreneurship, Jiaming worked for a decade in the economics think tank industry. After a masters in Columbia University’s School of International and Public Affairs, she ran Nobel Prize winning economist Joseph Stiglitz’s think tank, the Initiative for Policy Dialogue in New York. She was responsible for programming, fundraising and her work took her from India to Jordan. She then moved to Singapore to run the world’s largest longitudinal data collection for older adults.

I think as an entrepreneur, especially as a minority woman, solo entrepreneur, so much of the time, what I do is to go in my head again and again, again, about, you know, sometimes a very tiny thing that ultimately doesn’t really matter. So to really get out of that box, and to talk to someone about it, and to really reaffirm, your belief in yourself, is fundamental.

Despite the challenges that come with being on the rollercoaster of entrepreneur life, Jiaming has thoroughly enjoyed the opportunity to return to her family business to serve the community and help people live happily and independently for as long as possible. In addition to being an entrepreneur, she is also a daughter, sister, friend, and mother to two young children. In her spare time, she enjoys a good Scandinavian noir, making homemade health tisanes, and riding subways with her kids.

We cover a lot in this interview including the unique challenges that Jiaming has faced as a minority female founder and what has helped her to overcome these obstacles, as well as how she juggles all of the different roles she has, and prioritizes her mental health.

What You’ll Learn in this Episode:

  • What inspired Jiaming to trade in a successful career as an economist to pursue the world of entrepreneurship, and the challenges she’s faced with the transition 
  • The biggest hurdles she encountered when starting on her entrepreneurial journey 
  • What helps Jiaming to juggle all of her different roles and creates boundaries between personal and professional life
  • Why Jiaming things all founders should invest in their mental well-being and how she does this herself
  • Why it’s so important to seek support from a therapist who understands your culture
  • The unique challenges Jiaming has encountered as a minority female founder, particularly in the wellness industry 
  • Why preventative healthcare is so important – especially for founders!

Find Jiaming Online:

Resources & Inspiration from the Show

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About Founders’ Fears & Failures and your host, Dr. Melissa Parks

Melissa is an entrepreneur, former therapist (PhD in Clinical & Health Psychology), and an executive coach for entrepreneurs with a special focus on startup founders. Her passion for supporting startup founders in particular began after witnessing firsthand the emotional rollercoaster her husband experienced as a startup co-founder.

She started the Founders’ Fears & Failures podcast with the mission of shining a light on the mental and emotional challenges that come with life as a startup founder. Having lived abroad for 10 years herself she realizes how much we can learn from hearing stories from around the globe which is why the show doesn’t focus on a country-specific startup ecosystem.

Melissa is also the co-founder of the Location Independent Therapist Community, and a mom to a toddler who keeps her on her toes, and fuels her passion for helping to make the world a better place.

If you are interested in coming on the show, please get in touch. We would love to hear your story.

Want to connect further? Get in touch with Melissa on social media:

Want to work with Melissa?

Melissa is a former therapist who now provides mindset coaching for ambitious professionals around the globe. Schedule your free discovery call HERE.

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Disclaimer: The Founders’ Fears & Failures is for educational, informational, and entertainment purposes only. It is not meant to be used for personal health advice and should not be construed to constitute personal or professional consultation or guidance, or to replace medical or mental health treatment. The opinions expressed by this podcast, including the podcast guests, are not meant to replace the advice of your healthcare provider. Always seek the advice of a medical or mental health provider regarding any questions or concerns you have about your medical and/or mental health needs. If you are in crisis, please visit this website to find a list of suicide hotlines around the globe. 

Episode Transcript

Melissa 

Jiaming, thank you so much for joining us on the show today. It’s really a pleasure to have you here.

Jiaming 

Pleasure to be here.

Melissa 

Wonderful. Well, let’s see, I know you have quite the story to tell us today. You haven’t always been an entrepreneur, you have followed a few different chapters in your career. Can you tell us a little bit more about that story and what brought you into entrepreneurship?

Jiaming 

Oh, so I guess I have a very atypical journey, career wise. For the past 10 years, I have been a longevity economist. Well I mean, I was an economist for the past 10 years. But for the past, especially for the past, like three or five, five years, I was focusing largely on the issue of longevity in the economics field. So because of my work, I traveled a lot globally. You know, I started out with my career as running Nobel Prize winning Joseph Stiglitz, think tank in New York, at Columbia University. And then, because of that, I also traveled all around the world, from Jordan to India. And then I was then led, or invited rather  to lead the world’s largest think tank on adults older than 50. So it was really a great honor to be able to have a global career. And really, you know, enjoy what I did. And then, you know, return to my roots in Chinese medicines. To many people it was really weird that it sounds like a huge jump in career choices. But I, I was born in a Chinese medicine family. In fact, I was, I am the only heiress to my father’s wisdom and insight and medical knowledge. So it was always in the cards, I guess, it was just surprising both to him and to myself that I made a decision right after we came back, we moved back to LA from Singapore, that I decided to put my economist job aside and start retraining in Chinese medicine. And then we started a clinic. So the rest is history.

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HI I’M MELISSA

I work with globally mobile adults in seasons of change — relocation, reinvention, and the “who am I now?” moments that come with life across borders. I believe deeply in self-compassion as a steady path through uncertainty — a theme I explore further in my memoir, A Compassionate Mess (June 23, 2026).

I’m also the co-founder of the Location Independent Therapists (LIT) Community, a Spanish speaker, recovering perfectionist, mom of two, and married to a fellow global nomad. Seattle is home for now, but my heart will always be in Madrid.

Curious about the book? Learn more here

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