Episode 10: A Silicon Valley Veteran on the Importance of Founder Mental Health with Janice Fraser

Apr 11, 2023 | podcast | 0 comments

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You can find the full transcript for this episode at the bottom of this page

TW: In this episode my guest mentions death by suicide of a family member

In this week’s episode we’re going deep. My guest, Janice Fraser, is a silicon valley veteran with decades of experience in the startup world. She’s also no stranger to mental health struggles, and in this interview she candidly shares about her own experience managing anxiety, depression, and complex PTSD (C-PTSD), including the types of treatment and support that have most helped her along her journey towards healing and becoming a more effective in all of her professional, and personal, roles.

You never know what someone’s going through, right? You never know what’s behind their decision making. You never know what’s behind their stress. And and so aside from just the value of sharing a story, what I would hope for your listeners is that they really hear the lesson that we’re all humans, even when we’re starting a company and caring for the human is the most important thing, if we want that peak performance, right? If we want to be founders doing amazing heroic things, we need to be peak performance athletes. And that means if you get shin splints or you break your leg, you have to heal before you can go back on the field.

Janice Fraser is an investor, sought-after speaker, and thought leader in emerging management practices to support innovation at scale. An enthusiastic, cheerful, and optimistic presence, Fraser is an unashamed disruptor in modern leadership. A Silicon Valley veteran with extensive knowledge of what works at a company’s ground level, Fraser is particularly committed to championing and extending access to the entrepreneurs who are typically underrepresented in the world of venture- backed startups.

Fraser serves as a Partner for Seneca VC, which connects pre-seed teams with a diverse community of investors and experienced founders, provides operational support, and teaches them how to build long-term value using the Lean Startup methodology. As part of her work for Seneca, she serves as an equity advisor to the CEO of Venus Aerospace, a hypersonic spaceplane startup. For Productable, an innovation management SAAS platform for large organizations, Fraser serves as the equity advisor to the CEO, and the Head of Portfolio, designing the company’s innovation portfolio management methodology. She is the equity advisor to the co-founder and CEO of the woman’s community organization, The Coven. Since 2016, Fraser has been a Strategic Advisor to Proctor & Gamble, supporting the company’s innovation transformation, including GrowthWorks.

From 2017 to 2019, she served as the Chief Product Officer for Bionic Solution, an enterprise growth solution that increases speed and confidence in net-new growth businesses. Prior to that role, for Pivotal, she was the Director, People Team. She began her work at Pivotal as the Director of Innovation ad Transformation Practices in 2014. From 2010 to 2014, Fraser founded and served as the CEO of LUXr Incorporated, which was among the first Lean Startup coaching and training firms for early-stage companies. Its accelerator program served more than 50 startups in San Francisco and New York. During that time, she also served as an advisor to Task Rabbit, providing product, design, and executive coaching to venture-funded startup. Previously, she was the entrepreneur in residence for Kapor Capital. Fraser was one of 187 women CEOs in the U.S. to raise venture capital between 2011 and 2013.

She previously founded Emmet Labs, an open wiki project that mapped the social network of the past, and from 2001 to 2008, she was the founding partner and served on the board of directors for Adaptive Path, which was acquired by Capital One. Fraser began her career at IDG in various editorial positions for high-tech publishing company, including a three-year post as the Managing Editor of GamePro magazine. She received her BA in English from Ohio University.

Janice delivers high-energy presentations that challenge audiences to think strategically and lead effectively. Over the past few years, she has spoken at numerous conferences including MX (Money Experience Summit), Mind The Product, Leading Design and others.

In April 2023, Janice and her husband Jason are launching their first book, Farther, Faster, and Far Less Drama: How to Reduce Stress and Make Extraordinary Progress Wherever You Lead. Using the proven Four Motions of Leadership, Janice and Jason provide an insightful and honest take on the pitfalls of modern leadership, encouraging executives and managers to identify and strip their egos. As a champion for those underrepresented in emerging businesses, their message empowers the upcoming generation of exceptional leaders.

In our interview Janice gives us a sneak peek into her upcoming book (be sure to grab your copy – I preordered mine right after our interview). Along with her own mental health founder journey we also discuss why she thinks founders need to care for their mental health in the same way elite athletes train, and the type of skills training she thinks should be in every founder’s mental health toolbox. This is an episode you don’t want to miss!

What You’ll Learn in this Episode:

  • How Janice first got started in the startup world in Silicon Valley in the late-1990’s
  • Her own mental health struggles and how it was impacted by coming from a family with a history of mental illness
  • Why it’s essential for founders to care for their mental health, and the types of therapy and other support Janice has found most helpful on her own healing journey
  • Why she thinks founders need to train their minds, and take breaks when they’re injured, in the same way as elite athletes do
  • The common mental health struggles Janice has observed in the numerous founders she’s worked with over the past 20+ years
  • The type of therapy skills that she thinks should be in every founder’s toolbox
  • Why founders and leaders need to read Janice’s new book, “Farther, Faster, and Far Less Drama” and what they can expect to find inside

Find Janice Online:

Gone are the days of leaders issuing edicts and rejecting input. In its place is an increasing demand for agile, collaborative, humane leadership, but stepping into these new leadership approaches can be confusing. 

In a recent HBR survey across industries, 61% of senior business leaders reported that they’re struggling to balance employees’ need for support with their company’s drive for high performance. How can the next generation step up to these new leadership models? The solution is to create a system that allows your teams and organizations to make fast, efficient progress with less stress every single day.  

With decades of experience guiding teams and companies, leadership thought leaders Jason and Janice Fraser outline a framework for modern leadership that empowers greater alignment and quicker decision making. In Farther, Faster, and Far Less Drama, available April 11, 2023, the Frasers use radical honesty to take on the pitfalls of outdated styles of leadership and unveil the methodologies that have for decades driven the couple’s professional success. They advocate for a leadership model focused on The Four Leadership Motions (4LM): orient honestly, value outcomes, leverage the brains, and make durable decisions. By aligning with these four motions, teams and leaders increase organizational effectiveness and productivity, and alleviate organizational friction, waste and indecision. 

Turning large-scale culture shifts into digestible actions, the Frasers integrate practical workshops into each chapter, charging leaders to make active, real-time changes to orient their businesses with the 4LM structure. These principles have guided leaders in various sectors: NAVY SEALs, startup CEOs, school administrators, and software engineers. Beyond the boardroom or the war room, though, this system functions across work and family and life —a truly transformative approach that positively impacts every human relationship.

Farther, Faster, and Far Less Drama calls for honest, cooperative leadership and is a guide for those looking to fill the void left by their Capital-L predecessors. It is a must read for the emerging generation of humble, practical, everyday leaders. If you want to go fast, go alone; but if you want to go far, go together. If you want to go farther and get there faster, you’re going to need some new tools. 

Resources & Inspiration from the Show

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About Founders’ Fears & Failures and your host, Dr. Melissa Parks

Melissa is an entrepreneur, former therapist (PhD in Clinical & Health Psychology), and an executive coach for entrepreneurs with a special focus on startup founders. Her passion for supporting startup founders in particular began after witnessing firsthand the emotional rollercoaster her husband experienced as a startup co-founder.

She started the Founders’ Fears & Failures podcast with the mission of shining a light on the mental and emotional challenges that come with life as a startup founder. Having lived abroad for 10 years herself she realizes how much we can learn from hearing stories from around the globe which is why the show doesn’t focus on a country-specific startup ecosystem.

Melissa is also the co-founder of the Location Independent Therapist Community, and a mom to a toddler who keeps her on her toes, and fuels her passion for helping to make the world a better place.

If you are interested in coming on the show, please get in touch. We would love to hear your story.

Want to connect further? Get in touch with Melissa on social media:

Want to work with Melissa?

Melissa is a former therapist who provides mindset coaching for ambitious professionals around the globe. Schedule your free discovery call HERE.

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Did you enjoy listening to this episode? Leave your review on Apple podcasts or Spotify.

Disclaimer: The Founders’ Fears & Failures is for educational, informational, and entertainment purposes only. It is not meant to be used for personal health advice and should not be construed to constitute personal or professional consultation or guidance, or to replace medical or mental health treatment. The opinions expressed by this podcast, including the podcast guests, are not meant to replace the advice of your healthcare provider. Always seek the advice of a medical or mental health provider regarding any questions or concerns you have about your medical and/or mental health needs. If you are in crisis, please visit this website to find a list of suicide hotlines around the globe. 

Episode Transcript

Melissa 

Hi, Janice, thank you so much for coming on the show today.

Janice 

Oh, it’s my pleasure. Thank you so much for having me.

Melissa 

Yeah, I was really so excited when we connected on LinkedIn. And you said you wanted to come on and talk about mental health in the startup world. You just made my day. And I’m so excited that we’re making it happen today.

Janice 

Well, it is a topic that I’m very passionate about. So I’m just really grateful that you’re doing this podcast.

Melissa 

Thank you. Yeah, I’m really looking forward to diving more into that part right where this passion comes from. But before we jump in, I would love to know, let’s just kind of warm up and get started by you telling us more about what got you started on this, this whole entrepreneurial journey? You know, I know you’ve been in this world for a couple of decades now. How did it all get started?

Janice 

Well, it’s interesting. I, you know, I grew up in an age where, you know, people had jobs, and you had the same job. And it was considered like, that you moved a lot if you change jobs every seven years. And like, that’s what I was taught coming out of college. And then I got to, you know, I ended up in Silicon Valley, you know, in the mid 90s, and I got a job at Netscape. And that kind of blew open my idea of what work could be like, there I met, I met the first freelancers, really, of my life. And I decided to become an independent consultant, professional websites were just getting built. So I was teaching big companies how to do that. And one of my clients said, Hey, I’m gonna start a company. Do you want to start one? Do you want to be my co-founder? And so 1997? Eight, that was 1998. And like, I kind of was, I mean, it was an of course. Yes. And it turned out I was perfectly suited to it. So yeah. And from there, it just went like, you know, one after another and this direction, that direction? And, yeah.

Melissa 

And that yeah, the rest is history. Right?

Janice 

Certainly is. Ancient history.

Melissa 

Yeah, well, you know, I know we could spend this whole podcast talking about about the career, your career. I mean, it’s so impressive. I, you know, already read the bio to everybody. And it’s so it’s such an impressive career. I know, you have so many words of wisdom, I’m sure to share with with founders who are listening. But I also want to make sure that we focus on this topic of mental health. And so why don’t we dive in there? Why why is this topic of mental health for founders and just people in the startup world, why is this so important to you?

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HI I’M MELISSA

I work with globally mobile adults in seasons of change — relocation, reinvention, and the “who am I now?” moments that come with life across borders. I believe deeply in self-compassion as a steady path through uncertainty — a theme I explore further in my memoir, A Compassionate Mess (June 23, 2026).

I’m also the co-founder of the Location Independent Therapists (LIT) Community, a Spanish speaker, recovering perfectionist, mom of two, and married to a fellow global nomad. Seattle is home for now, but my heart will always be in Madrid.

Curious about the book? Learn more here

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