Episode 2: Lessons Learned from “Failure” with Josu Garcia de Albizu

Feb 21, 2023 | podcast | 0 comments

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You can find the full transcript for this episode at the bottom of this page

Founding a startup is not for the faint of heart. You’re surrounded by stressors – a fast paced environment, financial pressure, competition, and not to mention a high risk that your company will ultimately fail. Around 90% of startups fail, with 10% failing within the first year. However, no one starts a company with this in mind, and dealing with the stress of startup life coupled with a failing company, is likely to affect a founder’s mental health.

Many founders ultimately struggle to take on the role of a founder again after experiencing startup failure and burnout.

In this week’s episode of the Founders’ Fears & Failures podcast, we welcome Josu Garcia de Albizu, a second time founder who’s no stranger to the challenges of entrepreneurship. Josu shares his story of experiencing startup failure and burnout in his previous company and the lessons he learned along the way.

Join us as we dive into the story of how he bounced back from a failed company and the strategies he’s using to maintain his mental and emotional well-being as a second time founder. 

“Even if your company doesn’t make it, even if it could be considered a failure, there are so many positive things that you can take away from a situation like this. I would say that to try and fail is fine and it will definitely prepare you better for the next time.”

Josu is a seasoned product leader, originally from Spain, with more than 12 years of international experience in product management and software development. He has worked in companies such as Telefonica, Applause, and Deutsche Bahn, creating innovative products with a social impact and building cross-functional teams from scratch.

His current role is as the Chief Product Officer and co-Founder of Likeminded, a Berlin-based digital health startup that provides employees with fast, easy, and secure access to various, high-quality mental health care formats.

Josu’s first experience as a co-founder was at Wiffinity, a mobile platform that provided free WiFi to tourists, which he co-founded in 2013. His time as co-founder could be described as an “emotional rollercoaster ride” that lasted until the European Union announced the end of roaming charges in 2016, making Wi-Fi businesses less interesting for investors.

Whether or not you’ve experienced startup failure and burnout yourself, Josu’s story is a must-listen for anyone looking to navigate the journey of entrepreneurship with resilience and determination.

What You’ll Learn in this Episode:

  • How to redefine failure as a founder
  • Tips for founders who want to avoid burnout
  • The dangers of the “perfect entrepreneur” image
  • What helped Josu feel ready to return to a founder role and accept his position as a second time founder
  • What investors need to hear about founders’ mental health.

Find Josu Online:

Resources Mentioned on the Show

  • “Life can only be understood backwards, but must be lived forwards” – Søren Kierkegaard
  • List of resources to help you find a coach, therapist, or peer support If you’d like additional support for your mental and emotional well-being as a founder

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Want to connect further? Get in touch with Melissa on social media:

Want to work with Melissa?

Schedule your free discovery call HERE.

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Disclaimer: The Founders’ Fears & Failures is for educational, informational, and entertainment purposes only. It is not meant to be used for personal health advice and should not be construed to constitute personal or professional consultation or guidance, or to replace medical or mental health treatment. The opinions expressed by this podcast, including the podcast guests, are not meant to replace the advice of your healthcare provider. Always seek the advice of a medical or mental health provider regarding any questions or concerns you have about your medical and/or mental health needs. If you are in crisis, please visit this website to find a list of suicide hotlines around the globe. 

Episode Transcript:

Melissa: In today’s episode we’ll be discussing the thing that no one hopes for when they become a founder – coping with the stress of a failed company. In the case of our guest it was coupled with an experience of burnout and we’ll be exploring how he dealt with these setbacks, and what helped him recover so he could return to the world of entrepreneurship as a second time founder, and what he’s doing differently this time around. 

My guest today is Josu García de Albizu. Josu is a seasoned product leader, originally from Spain, with more than 12 years of international experience in product management and software development. He has worked in companies such as Telefonica, Applause, and Deutsche Bahn, creating innovative products with a social impact and building cross-functional teams from scratch.

His current role is as the Chief Product Officer and co-Founder of Likeminded, a Berlin-based digital health startup that provides employees with fast, easy, and secure access to various, high-quality mental health care formats.

Josu’s first experience as a co-founder was at Wiffinity, a mobile platform that provided free WiFi to tourists, which he co-founded in 2013. His time as co-founder could be described as an “emotional rollercoaster ride” that lasted until the European Union announced the end of roaming charges in 2016, making Wi-Fi businesses less interesting for investors.

Josu: Now, thank you. Thank you for having me today, Melissa. I’m very happy to be here.

Melissa: So I know we’re going to be talking about a difficult issue today, you know about failed startups. So it’s a difficult issue. But I hadn’t actually realized just how high the percentages are of startups that fail 90% of startups fail. So this is an important an important story to share. So thank you, thank you for being willing to share.

Josu: No, definitely. And I think this is a very important point that we should remind ourselves, as well as founders, that many startups don’t make it.

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HI I’M MELISSA

I work with globally mobile adults in seasons of change — relocation, reinvention, and the “who am I now?” moments that come with life across borders. I believe deeply in self-compassion as a steady path through uncertainty — a theme I explore further in my memoir, A Compassionate Mess (June 23, 2026).

I’m also the co-founder of the Location Independent Therapists (LIT) Community, a Spanish speaker, recovering perfectionist, mom of two, and married to a fellow global nomad. Seattle is home for now, but my heart will always be in Madrid.

Curious about the book? Learn more here

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